In his consultancy and previous books he has suggested they do and in practice hat you preach he is able to show that in many companies it truly is attitudes that drive financial results and not predominantly the other way round on a pragmatic level this allows him to demonstrate how a energized workforce will provide top quality client service the key component in any service oriented business overall maister recommends managers instill trust and respect develop a high morale . Practice what you preach what managers must do to create a high achievement culture author willemijn van dolen books and journals case studies expert briefings open access advanced search practice what you preach what managers must do to create a high achievement culture willemijn van dolen universiteit maastricht maastricht the netherlands international journal of service . Practice what you preach what managers must do to create a high achievement culture maister david h on amazoncom free shipping on qualifying offers practice what you preach what managers must do to create a high achievement culture. as presented in the authors book practice what you preach what managers must do to create a high achievement culture december 2001 cornell hotel and restaurant administration quarterly 91 exhibit 2 the causal model financial performance b10412 b0404 work quality and client relationships b0227 b0275 employee satisfaction b0249 b334 empowerment coaching high standards b0285 . Practice what you preach can help any manager increase firm growth and profitability and will provide proof to firm executives that great financial rewards come from living up to the high standards that most businesses advocate but few achieve